The Genres

The Synopsis

Music and images that have made advertising history in Italy. This is a beautiful collection containing the commercials that Mina made for Barilla from 1965 to 1970, featuring the work of the greatest Italian directors, costume designers and make-up artists. This series of commercials bears the signature of set designer and costume designer (and, for the occasion, also director) Piero Gherardi, who sets the Barilla commercials in unusual and evocative locations and creates very special and imaginative outfits for Mina.

The Cast

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