
Ingmar Bergman: Making Commercials
Bris Soap Commercials
★★★★★
Swedish / 12 MIN. / 1951
The Genres
The Synopsis
In the early 1950s Ingmar Bergman made, under highly serious and professional conditions – using the same technical equipment that he would have used for a feature film – a series of nine imaginative commercials for the soap brand “Bris” that “kills bacteria”.